Thoughts and tips for marketing, branding and web design
Sometimes, a company’s branding stands the test of time. Take Nike. Its famous swoosh logo was designed in 1971 by Carolyn Davidson, a graphic design student at Portland State University. Nike co-founder Phil …read more
We sat down with Pax developer, Usha Rajbhandari, to discuss her background, some of her favorite Pax projects, and advice for aspiring designers. Read on to learn more about Usha and the work she does here at Pax.read more
When you’re feeling stuck on a work problem, what do you do to overcome that slump? Take a long walk? Visit a new place? Do an activity that is completely unrelated to your business?read more
Earlier last year, our developer Usha attended Peers Conference, an event for web and software developers that aims to offer a different kind of conference environment. As the website says, “We’ve traded the velvet rope atmosphere of someread more
The Field Museum does something incredible: a ticket there allows you to transcend the space-time continuum. With its mission to “fuel a journey of discovery across time,” the Field provides a glimpse…read more
Mike Herbert is a Senior Design Associate, and Creative Design Process Manager for BCRA Design, a multi-disciplinary design firm based in Tacoma, Washington. We recently chatted with Mike…read more
How do you take a scientific organization focused on the infinitesimal and brand it in a macroscopic way? That’s one of the latest questions we’ve been asking ourselves as we collaborate with the International Institute for Nanotechnology (IIN)read more
In May, our designer Ahmed went to HOW Design Live, an annual event held by the design education brand HOW. In this interview, Ahmed talks about his key takeaways from the talks and workshops, including learning from other creative experts, sparking your creativity...read more
A live event inspired by the blog of the same name, the Brand New Conference invites design and communication professionals to share their ideas on “corporate and brand identity.” As the conference took place in Chicago this year, our principal Stephan attended and...read more
It is a dilemma that many marketing managers face: “When it comes to branding and visuals, where do I start? I want something that looks good and tells our story, but how do I even define that?” To answer those questions, it’s helpful to take a close look at your...read more
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