Insights & Thoughts
Brand leveraging? Marketing rewired? Actionable metrics? We look at insights and thoughts intersecting B2B strategy & marketing, branding, the creative mind, and digital technology.
Staff Spotlight: Lauren Weiss
Lauren Weiss is the newest member of the Studio Pax team. As Director of Client Services and Delivery–Lauren has extensive experience delivering complex digital ecosystem.
Artists in the world of Instagram
What would today’s world look like without Instagram? Less than a decade ago, Instagram started as a place to share snapshots from your phone and allowed you to use a few basic filters to spice up an image…
How B2B brands can take cues from B2C Marketing
What is admirable about B2C brands is their ability to make us feel something, and many of us demonstrate brand loyalty for our favorites. But is that the case for B2B brands?…
Staff Spotlight: Evan Loritsch
Meet Evan, one of our freelance developers here at Pax. We sat down with Evan to talk about what brought him to the coding world, what his role at Pax entails, and any advice he has for aspiring coders and designers.
We tried a new approach to brainstorming. Here’s what happened.
Brainstorming is not always an easy task. However, we tried an interdisciplinary approach and found that by involving the whole team in the ideation process it not only led to better initial ideas…
Staff Spotlight: Ahmed Oteifa
We sat down with Pax designer, Ahmed Oteifa, to learn more about his background and the work that he does at Pax. Ahmed is originally from Cairo and works closely with Pax Principal, Stephan Tran, on graphics for clients. In this interview…
4 questions for deciding if your branding needs an upgrade
Sometimes, a company’s branding stands the test of time. Take Nike. Its famous swoosh logo was designed in 1971 by Carolyn Davidson, a graphic design student at Portland State University. Nike co-founder Phil …
Staff Spotlight: Usha Rajbhandari
We sat down with Pax developer, Usha Rajbhandari, to discuss her background, some of her favorite Pax projects, and advice for aspiring designers. Read on to learn more about Usha and the work she does here at Pax.
3 business lessons we learned from a children’s magazine
When you’re feeling stuck on a work problem, what do you do to overcome that slump? Take a long walk? Visit a new place? Do an activity that is completely unrelated to your business?
Interview: Highlights from Peers 2017
Earlier last year, our developer Usha attended Peers Conference, an event for web and software developers that aims to offer a different kind of conference environment. As the website says, “We’ve traded the velvet rope atmosphere of some