After creating the National Kidney Foundation of Illinois’ original website in 2006, we collaborated again with the fantastic team at NKFI to refresh its online presence and augment the core functionalities needed to support a community of more than 1,000,000 people affected with chronic kidney disease in Illinois. NKFI is a multi-faceted non-profit organization providing education and support for patient and healthcare professionals alike. Its diverse needs included communicating about
fundraising events and programs, in addition to promoting outreach initiatives, such as its KidneyMobile screenings. These varied aspects of its mission resulted in focusing on critical areas of the website: branding integration with the NKFI umbrella brand, infographics to help communicate key data points about Illinois, a seamless data integration with existing healthcare professionals listings, fundraising integration, a clear calendar listing, and a natural event management tool.
Tipping the scale for a non-profit
It was instrumental for the project’s success to understand and streamline NKFI’s content and events pipeline to ensure the easy update of material for staffers with limited time and resources. We strategized, designed and developed the NKFI website with a focus on critical functionalities that would “tip the scale” for NKFI.
We achieved all these core strategic goals while keeping in mind the sustainability of maintaining such a large site for a small team of editors. Then we added a dash of clean and distinctive design to create clarity and ease of navigation for mobile and desktop constituents, because useful can meet beautiful.
The Importance of Mobility
When over 80% of screened patients are found to have at least one significantly abnormal test result during a free screening, it’s essential to make these screenings readily available to all communities, near and far. The Mobile screening section of the website allows patients to use their phones to access a real-time view of the free KidneyMobile screenings offered by NKFI. The result is a functionality with a lot of heart behind it.
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