These varied aspects of its mission resulted in a number of changes. We added a dash of clean and distinctive design to create clarity and ease of navigation for both mobile and desktop including a clear calendar listing and a natural event management tool. To provide necessary information for NFKI constituents, we incorporated infographics to help communicate key data points about Illinois, a seamless data integration with existing healthcare professionals listings, and information about fundraising efforts.
Furthermore, we matched all NKFI branding to the National Kidney Foundation umbrella brand and added social media widgets at the bottom of the homepage for easy access to the NKFI social channels. We added these elements all while keeping the site easy to maintain so that the NKFI team could do so on their own going forward. We took each of these measures to create a site that is both useful and beautiful, two elements we always strive for here at Studio Pax.
The Importance of Mobility
When over 80% of screened patients are found to have at least one significantly abnormal test result during a screening, it’s essential to make these screenings readily available to all communities, near and far. The Mobile screening section of the website allows patients to use their phones to access a real-time view of the free KidneyMobile screenings offered by NKFI. The result is a functionality with a lot of heart behind it.
The Power of Social Media
In 2006, the time the NKFI site was originally created, social media was not nearly as important as it is now. Many of NKFI’s constituents come from lower socioeconomic backgrounds and primarily access content on their phones so it was essential to make the NKFI social channels clear, concise, and easy to find on the site. The homepage of the site now features widgets that link to each of the NKFI social channels including Facebook and Twitter.
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