We worked with Birch Lake, a new boutique merchant bank startup based in Chicago’s business district. The company invests in undervalued, high-potential organizations and advises corporations and investors on mergers and acquisitions, financial restructurings and complex situations. Birch Lake has a startup heart and a veteran roster, so we wanted to crack the mold of a typical financial brand, and provide a fresh differentiated interpretation of what financial firms feel like these days.