THE PROBLEM
Hugimals entered the market with several challenges: a lack of brand presence, minimal top-of-mind awareness, and a fledgling marketing footprint. Despite its innovative product, the brand was essentially a startup, lacking the organizational structure and brand equity that could facilitate rapid growth. This presented a unique set of challenges that required a nuanced approach to branding and digital strategy.
OUR EXPERTISE
Branding
Social
Digital / Ecommerce
WHAT WE DID
Studio Pax embarked on a holistic brand transformation for Hugimals, a company recognized by Time magazine for its innovative weighted plush toys as one of the “Best Inventions of 2022.”. We initiated the project with an in-depth brand analysis, aligning our strategy with the founder Marina Khidekel’s vision of providing therapeutic comfort. We designed a Shopify e-commerce site that served as both a sales channel and a storytelling platform. Our team also conceptualized unique packaging designs and influencer kits aimed at maximizing social media impact. Additionally, we art-directed a custom photoshoot to create a cohesive visual narrative for the brand.
THE RESULT
The outcome has been nothing short of transformative for Hugimals. The Shopify platform we developed has become a robust sales channel, complemented by a brand narrative that has resonated deeply with consumers. Our packaging concepts have not only elevated the product but have also become a talking point, enhancing brand recall. The influencer packages have led to increased visibility and engagement, contributing to a surge in online traffic and sales.
The custom photoshoot has provided a rich repository of visual assets that have been leveraged across marketing channels, adding depth and dimension to the brand’s online presence. Overall, the rebranding and digital initiatives have led to a significant uptick in brand awareness, customer engagement, and revenue, affirming Hugimals’ position as a leader in the wellness toy industry.
By aligning our expertise in brand and digital frameworks with Hugimals’ innovative approach to wellness, we’ve created a synergy that has propelled the brand into new heights of success. This project stands as a testament to Studio Pax’s commitment to research-driven, sector-specific specialization.
![hugimals-1@2x](https://studiopax.io/wp-content/uploads/2023/01/hugimals-1@2x-scaled.jpg)
![hugimals-2@2x](https://studiopax.io/wp-content/uploads/2023/01/hugimals-2@2x-scaled.jpg)
![hugimals-3@2x](https://studiopax.io/wp-content/uploads/2023/01/hugimals-3@2x-scaled.jpg)
![hugimals-4@2x](https://studiopax.io/wp-content/uploads/2023/01/hugimals-4@2x-scaled.jpg)
![hugimals-7@2x](https://studiopax.io/wp-content/uploads/2023/01/hugimals-7@2x-scaled.jpg)
![hugimals-5@2x](https://studiopax.io/wp-content/uploads/2023/01/hugimals-5@2x-scaled.jpg)
![hugimals-6@2x](https://studiopax.io/wp-content/uploads/2023/01/hugimals-6@2x-scaled.jpg)
RELATED WORK
![Chamberlain Group](https://studiopax.io/wp-content/uploads/2023/11/2023-11-02_16-31-26.png)
![Hugimals](https://studiopax.io/wp-content/uploads/2023/01/hero-hugimals@2x-510x382.jpg)
![Byron Bank](https://studiopax.io/wp-content/uploads/2022/09/hero-bb@2x-510x382.jpg)
![FLI Charge](https://studiopax.io/wp-content/uploads/2022/09/FLi-thumb@2x-510x382.jpg)
![National Kidney Foundation of Illinois](https://studiopax.io/wp-content/uploads/2017/08/NKFI-copy-2@2x-510x382.gif)
![International Institute of Nanotechnology](https://studiopax.io/wp-content/uploads/2017/09/IIN@2x-510x382.gif)
![Cyrus Tang Hall of China Microsite](https://studiopax.io/wp-content/uploads/2017/08/china-510x382.gif)
![Birch Lake](https://studiopax.io/wp-content/uploads/2017/08/birch-lake-510x382.gif)
![Brilliant Star](https://studiopax.io/wp-content/uploads/2017/08/brilliant-star-510x382.gif)
![Arts Circle](https://studiopax.io/wp-content/uploads/2017/08/arts-circle-510x382.gif)
![John Rogers at the MoMA](https://studiopax.io/wp-content/uploads/2017/11/05-02-female-patches-510x382.jpg)
![Northwestern Global Anthem](https://studiopax.io/wp-content/uploads/2017/11/161222-curved-seas-on-earth-04-510x382.jpg)
604 DAVIS STREET #5, EVANSTON, IL 60201 | (855) 604-2345